case study
Stevie Awards
About The Project
The Stevie Awards redesign aimed to enhance user experience by streamlining the nomination process, improving navigation, and optimizing for mobile. The result is a more accessible and user-friendly platform that supports global engagement while maintaining the awards' prestige.
Challenges Faced
User Experience & Audience Expectations
Regular visitors may resist drastic changes if the new site feels 'too different'. Awards websites often have multiple sections (nomination forms, voting, past winners, sponsor info). Simplifying this without overwhelming users is a challenge. Ensuring the site meets WCAG standards while still being visually engaging.
Design & Branding
Awards websites must feel elegant and authoritative, but also engaging and easy to use. Sponsors, partners, and media stakeholders expect the site to reflect professionalism. Managing sponsor logos, award categories, event details, and media partners without clutter.
Research
Research included user stakeholder interviews, and a usability audit of the existing site. Key findings showed issues with navigation, branding consistency, and the entry/judging process. Insights guided a user-focused redesign to improve clarity and engagement.
Our Strategy
The strategy focused on simplifying navigation, unifying branding, and improving the entry and judging experience. Key user personas guided design decisions, with an emphasis on accessibility, mobile optimization, and a consistent user journey.
Design Excecution
The design featured a clean, modern interface with enhanced navigation and consistent branding. Key screens, including entry forms and award descriptions, were prototyped with a strong focus on clarity, accessibility, and responsiveness. Continuous feedback ensured alignment with user and business needs, while responsive design guaranteed smooth interaction across all touchpoints.
Wireframes
Wireframes mapped key user flows, including a universal entry point tailored to all user personas. They established clear navigation, content hierarchy, and responsive layouts. Early feedback helped refine the structure before progressing to high-fidelity designs.
The Output
The redesign delivered a polished, user-friendly digital experience featuring streamlined navigation, a unified brand identity, and optimized workflows for entrants and judges. The responsive design ensured accessibility across devices, while improved content structure enhanced clarity and engagement. The project resulted in higher user satisfaction, increased participation rates, and positive feedback from stakeholders, demonstrating a successful alignment of business goals with user needs.
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